The Challenge: Understanding & Replicating State Farm’s Homeowners Insurance Rates

Progressive aimed to expand its comparison rating capabilities to include homeowners insurance, but lacked insight into how competitors structured their rates. My role was to conduct in-depth competitive intelligence on State Farm’s rate guides, determine feasibility, and present a case for integration.

Key Challenges:

• Deciphering competitor rate structures → State Farm’s rate guides were complex and proprietary, requiring meticulous analysis.

• Ensuring technical feasibility → The comparison rating system had to accurately replicate State Farm’s rates within Progressive’s infrastructure.

• Navigating legal & compliance concerns → Any replication of competitor rates needed to be legally sound and defensible.

My Role: Product Manager/Comparison Rating Analyst – Leading Research & Feasibility Analysis

As Project Lead, I spearheaded the research, analysis, and cross-functional collaboration necessary to assess, validate, and advocate for homeowners insurance integration.

Key Leadership Contributions:

✅ Conducted deep competitive intelligence, analyzing State Farm’s rate guides to identify key pricing structures.

✅ Established feasibility, proving that Progressive could replicate homeowners insurance rates accurately.

✅ Presented findings to leadership, legal, and IT, ensuring alignment across stakeholders.

✅ Secured buy-in for integration, demonstrating both the technical and legal viability of expanding comparison rating.

The Solution: A Data-Driven Approach to Homeowners Insurance Integration

I leveraged competitive research and structured analysis to develop a clear strategy for incorporating homeowners insurance into Progressive’s comparison rating system.

Key Enhancements:

• In-Depth Competitor Rate Analysis → Uncovered how State Farm structured premiums & policy variables.

• Feasibility & Risk Assessment → Validated technical and regulatory requirements for implementation.

• Stakeholder Alignment & Advocacy → Effectively communicated strategic value & execution roadmap to decision-makers.

The Impact: Enabling Strategic Product Expansion

• Provided data-driven justification for homeowners insurance integration → My analysis proved that Progressive could competitively position itself in the market.

• Strengthened leadership decision-making → My insights helped drive cross-functional alignment across legal, IT, and product teams.

• Demonstrated competitive intelligence expertise → This project positioned me as a key resource for strategic market expansion initiatives.

Key Takeaways

🔹 Competitive intelligence drives business strategy – Deep market analysis enabled fact-based decision-making.

🔹 Cross-functional collaboration is critical – Aligning legal, IT, and leadership ensured the project’s success.

🔹 Data transforms opportunity into action – A structured, analytical approach proved feasibility and reduced risk.

Final Thoughts

By leading research, analysis, and feasibility validation, I played a pivotal role in expanding Progressive’s comparison rating capabilities into homeowners insurance, demonstrating my expertise in competitive intelligence, stakeholder influence, and data-driven strategic decision-making.