Work Recap
Senior Manager, Product Design
2024
Scaling Impact through AI & Personalization
Transformed Dell’s Field Service Mobile app by reimagining workflows, significantly improving efficiency and usability for field teams. Spearheaded the launch of an AI-powered copilot that analyzed user behavior to deliver real-time, personalized recommendations, enhancing productivity in the field. Improved team capacity and innovation by strategically reallocating workloads, onboarding interns, and fostering a culture of continuous improvement to support long-term growth.
2023
Fostering Collaboration & Driving Innovation
Cultivated a high-performing, collaborative culture by implementing a strategic staffing model that balanced delivery across AI/ML conceptual projects and roadmap initiatives. This approach empowered the team to push creative boundaries, resulting in industry recognition—including speaking engagements, two Webby Award nominations, and four pending patents. I’m incredibly proud of the innovation, creativity, and excellence they delivered.
2022
Rebuilding, Mentoring, & Elevating Design
Revitalized a struggling design team, growing it from 5 to 26 and transforming it into one of the highest-performing teams in the organization by driving process excellence, fostering cross-functional collaboration, and building a culture where designers could thrive. Led the end-to-end reimagining of Dell’s server purchasing journey, introducing personalization, self-service tools, and automation that reduced reliance on sales teams and set a new standard for seamless, user-centered digital experiences.
Selected Work
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Dell Field Service Mobile (DFSM) App
Redesign of DFSM for usability, speed, and real-time access. We transformed how technicians perform field service, leading to greater efficiency, faster repairs, and a better user experience
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AI on Dell.com
Embedding AI-powered personalization into Dell.com, we transformed the buying experience—making it smarter, faster, and more intuitive. This project showcased how thoughtful AI integration drives engagement, efficiency, and business success.
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Dell.com: Data Storage
Refining product visibility, comparisons, and engagement strategies, I helped make Dell’s storage solutions more accessible, data-driven, and user-friendly, reinforcing Dell’s market leadership while empowering customers to make smarter storage decisions.
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Dell.com: PowerStore
Refining PowerStore’s messaging, credibility, and customer experience, I helped simplify complex information, strengthen engagement, and empower customers to make more informed decisions—reinforcing PowerStore’s position as a leading storage solution.
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Microfrontend (MFE) Integration
Leading the integration of collaboration tools into the Standard Configuration homepage, I helped streamline communication, improve security, and create a more efficient workflow for customers and Sales Reps, reinforcing Dell’s commitment to user-centric digital experiences.
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Texas Mutual Grant Program
Designing and leading the creation of this grant program, I demonstrated my ability to execute large-scale, strategic initiatives, leveraging cross-functional collaboration, legal oversight, and structured process management to deliver lasting impact.
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Driving Digital Innovation at Windhaven
Leading Windhaven’s first digital quoting tool and mobile app, I delivered high-impact solutions that enhanced customer engagement, aligned executive vision with technology, and successfully navigated complex regulatory requirements—modernizing Windhaven’s digital insurance experience.
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Competitive Intelligence: Expanding Comparison Rating with Homeowners Insurance
Leading research, analysis, and feasibility validation, I played a pivotal role in expanding Progressive’s comparison rating capabilities into homeowners insurance, demonstrating my expertise in competitive intelligence, stakeholder influence, and data-driven strategic decision-making.
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Enhancing Progressive’s Comparison Rating & Competitive Intelligence
Leveraging mathematical modeling, backend programming, and competitor analysis, I contributed to improving Progressive’s Comparison Rating API, ensuring regulatory compliance, technical accuracy, and competitive market positioning.
Voices From the Team
Leadership & Transformation
“Jocelyn turned a five-person team into a global powerhouse.”
“She doesn’t just manage—she transforms.”
“She inspires empathy and user-centered thinking across teams.”
“She creates clarity in ambiguous situations and unlocks the potential within people, processes, and products.”
“She brings calm and confidence to complex projects, clearly outlining the path forward.”
Over the years, I’ve received thoughtful feedback and recognition from colleagues, cross-functional partners, and direct reports—many of which can be found on my LinkedIn profile, or were shared through Dell’s internal Inspire recognition program. The quotes below highlight how others have experienced my leadership, collaboration style, and impact on team culture and organizational growth.
Strategy & Operations
“Jocelyn always found unique ways of hiring and finding additional resources to support her team—even during hiring freezes and times of uncertainty.”
“She introduced governance models, staffing frameworks, and collaboration rituals that scaled both team and impact.”
“Jocelyn has an impressive understanding of UX and design process, which enhanced our project outcomes.”
“Her thoroughness elevates the quality of every project she undertakes.”
Global & Inclusive Leadership
“In a team composed of individuals from various cultures, time zones, and backgrounds, I’ve never felt so integrated or valued—and that’s because of her leadership.”
“She fostered a healthy, inclusive team environment for interns and senior designers alike.”
“Jocelyn is a natural leader who motivates diverse teams toward excellence.”
Communication & Emotional Intelligence
“She brings a unique blend of fierceness and kindness.”
“A clear and strategic communicator who builds trust across teams.”
“She actively promotes critical thinking and fosters a creative, collaborative space.”
“Her emotional intelligence and genuine care for people make her a beloved and respected leader.”
Mentorship & Team Growth
“She is dedicated to her team’s success and well-being—always mentoring and developing others with care and purpose.”
“She guided me through my internship and helped me grow into a full-time designer.”
“She’s a powerhouse manager who invests deeply in people.”
“Her belief in me changed the trajectory of my career.”
